Newsletter Tools
Every tool to start, grow, and monetize a newsletter
A curated stack of the software newsletter operators actually use: from publishing platforms to referral engines and sponsorship marketplaces.
16 tools
Paved
The marketplace where newsletter sponsorships happen.
A two-sided marketplace connecting newsletters with advertisers. List your inventory, set your rates, and let brands book sponsorships directly.
SparkLoop
Grow your list with referrals and recommendations.
Referral programs and paid recommendation networks (Upscribe / partner network) that turn existing subscribers into a growth engine and let you pay-per-subscriber.
Substack
Publishing made simple, with paid subscriptions built in.
The platform that mainstreamed paid newsletters. Free to publish; Substack takes a 10% cut of paid subscription revenue. Strong native discovery and recommendations.
beehiiv
The newsletter platform built for growth.
An all-in-one publishing platform from ex-Morning Brew operators, with built-in referral programs, a recommendation network, and an ad network for monetization.
EmailOctopus
Simple, low-cost email for growing lists.
A no-frills, affordable ESP that keeps sending costs low as your list scales — attractive for high-volume free newsletters.
Ghost
Independent publishing with memberships built in.
An open-source publishing platform with native memberships and subscriptions. Self-host for free or use Ghost(Pro). Favored by publishers who want to own their stack.
Hypefury
Turn social audiences into subscribers.
Social scheduling and automation for X and other platforms, built to funnel followers into your newsletter with auto-promotion and lead magnets.
Kit (ConvertKit)
Email-first operating system for creators.
A creator-focused ESP with powerful automations, landing pages, and the Creator Network for recommendation-driven growth. Popular with professional newsletter operators.
Mail-Tester
Check your spam score before you send.
Sends your email through a scoring system and flags SPF/DKIM/DMARC and content issues that hurt inbox placement — protect your open rates.
MailerLite
Email marketing made easy and affordable.
A clean, low-cost ESP with a generous free tier, an easy editor, and automations — a common starting point for newsletters on a budget.
Meco
Free your newsletters from the inbox.
A dedicated reader app for newsletters. Getting listed helps readers discover and subscribe to your publication outside a crowded inbox.
Passionfroot
Your sponsorship storefront and booking manager.
A creator storefront for selling sponsorships: publish a media kit, take bookings, manage deals, and get paid — all in one place.
Refind
Reach engaged readers through recommendations.
A recommendation network and reading app that can drive targeted, opted-in subscribers to your newsletter.
Sponsy
Sponsorship management for newsletters.
A CRM and workflow tool for managing sponsors, bookings, and ad slots — built for publishers running sponsorships at scale.
Swapstack
Get matched with newsletter sponsors.
A marketplace that matches newsletters with relevant advertisers and handles the deal flow, making it easy for smaller lists to land sponsorships.
Typedream
Build a landing page that converts to subscribers.
A no-code site builder for spinning up fast, attractive newsletter landing pages and subscribe flows without touching code.
Built a newsletter tool?
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